In this handout image provided by Ogilvy, a burger made from cultured beef, which has been developed by Professor Mark Post of Maastricht University in the Netherlands (pictured) is shown to the media during a press conference on August 5, 2013 in London, England. The in-vitro burger, cultured from cattle stem cells, the first example of what its creator says could provide an answer to global food shortages and help combat climate change, was fried in a pan and tasted by two volunteers. The burger is the result of years of research by Dutch scientist Mark Post, a vascular biologist at the University of Maastricht, who is working to show how meat grown in petri dishes might one day be a true alternative to meat from livestock.The meat in the burger has been made by knitting together around 20,000 strands of protein that has been cultured from cattle stem cells in Post's lab. (Photo by David Parry)

Canadian escape artist Dean Gunnarson attempts to work his way out of a straight jacket while hanging from a crane by a rope which is on fire during a Royal Melbourne Show preview at the Melbourne Showgrounds on September 23, 2011 in Melbourne, Australia. The Royal Melbourne Show officially kicks off tomorrow, and continues until October 4. (Photo by Mark Dadswell/Getty Images)

A demonstrator attends a protest against fare hikes for city buses in Rio de Janeiro January 16, 2015. Amid a marked economic downturn and high inflation, bus fares went up in Sao Paulo, Brazil's largest city, from 3 to 3.50 reais, and in Rio, the former capital, from 3.0 to 3.40 reais. (Photo by Mauro Pimentel/Reuters)

An animatronic polar bear visits the London Underground on January 23, 2015, to mark the launch of Fortitude, Sky Atlantic&Otilde's new drama starring Stanley Tucci, Michael Gambon and Christopher Ecclestone, which premieres on Thursday 29th January at 9pm. A team of 19 Hollywood prop specialists spent six weeks designing and building the realistic replica animal with six to eight people working on the costume at any one time, using over 60 different materials. (Photo by David Parry/PA Wire)

A beautiful snowy owl looks like she is flying above a cloud, but in fact she is gliding inches above a snowplain in a hunt for food. The owls fit in perfectly with their surroundings as both the male and female, which has darker markings on her feathers referred to as barres, hunt for voles. The female is so low to the ground she is almost touching it as she spots her prey in the snow. Nature photographer Rick Dobson captured the two birds hunting in corn fields near his home, just outside of Ottawa, Ontario, Canada. (Photo by Rick Dobson/Solent News/SIPA Press)

Cassandra Cantu shields her 7-week-old puppy Kamala from the snow as she walks with friends in the Bear Creek Dog Park in Colorado Springs, Colo., Sunday, May 11, 2014. A spring storm that has brought over a foot of snow to parts of Colorado, Wyoming and Nebraska and thunderstorms and tornadoes to the Midwest was slowing down travelers and left some without power Monday morning. (Photo by Mark Reis/AP Photo/The Gazette)

“Natacha Pisarenko was born in Buenos Aires and studied photography at that city’s School of Photographic Arts. Pisarenko currently works out of Buenos Aires, Argentina. She started her career in 1988 as a photographer for La Nación, one of Argentina’s largest newspapers, then joined the AP in Buenos Aires in 2002”. – Associated Press. Photo: A fan wearing leggings marked with the stripes of Great Britain's flag rests on the grass at the rowing venue in Eton Dorney, near Windsor, England, at the 2012 Summer Olympics, Monday, July 30, 2012. (Photo by Natacha Pisarenko/AP Photo)

A Chinese shopper sleeps on a bed in the showroom of the IKEA store on July 6, 2014 in Beijing, China. Of the world's ten biggest Ikea stores, 8 of them are in China to cater to the country's growing middle class. The stores are designed with extra room displays given the tendency for customers to make a visit an all-day affair. Store management does not discourage shoppers from sleeping on Ikea furniture, even marking them with signs inviting customers to try them out. (Photo by Kevin Frayer/Getty Images)