While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)

A competitor shows her tattoos at the MBK Tattoo Contest in a shopping mall in Bangkok October 23, 2014. (Photo by Athit Perawongmetha/Reuters)

A camel yawns as a tourist checks images on her camera following a ride on a camel safari alongside the Pacific Ocean on Lighthouse Beach, north of Sydney, December 4, 2014. For 25 years camel rides on this beach have given visitors to Australia's holiday coast a rare experience available only in a handful of locations in the country. Australia's long history with the “ships of the desert” goes back to the 1800s when they were imported from Afghanistan and India for use as transportation across Australia's vast deserts before being released into the wild following their replacement by motorised transport. (Photo by Jason Reed/Reuters)

A Sri Lankan elephant, accompanied by his mahout, browse through a roadside fruit stall in Colombo on January 19, 2015. The Sri Lankan elephant is listed as endangered by the International Union for Conservation of Nature (IUCN) as the population has declined by at least 50 percent over the last three generations, with the species threatened by habitat loss, degradation and fragmentation. (Photo by Lakruwan Wanniarachchi/AFP Photo)

Opossums on their mothers back at a game reserve in Central Minnesota, USA, on September 2, 2013. (Photo by Caters News Agency)

In this photograph taken on July 10, 2012, a Pakistani worker pulls on a wire he will connect to a thick chain that will in turn be used to peel away a slab of the outer structure of a beached vessel in one of the 127 ship-breaking plots in Geddani, some 40Kms west of Karachi. (Photo by Roberto Schmidt/AFP Photo)

Te Matatini Kapa Haka Aotearoa perform the Haka at the Edinburgh Festival Fringe on the Royal Mile on August 14, 2014 in Edinburgh, Scotland. The largest performing arts festival in the world, this years festival hosts more than 3,000 shows in nearly 300 venues across the city. (Photo by Jeff J. Mitchell/Getty Images)

In this October 21, 2015, file photo, a young man rides a hoverboard along a Manhattan street toward the Empire State Building in New York. More than 500,000 hoverboards are being recalled after reports that they can burst into flames. The Consumer Product Safety Commission said Wednesday, July 6, 2016, it has received 99 reports of battery packs in the two-wheel motorized scooters catching fire or exploding that causing burns or property damage. The recalled hoverboards were made by eight companies. (Photo by Kathy Willens/AP Photo)