A Syrian man rides his bicycle past a man selling grains during a halt in fighting on February 29, 2016 in Douma, in the Eastern Ghouta region, east of the capital Damascus. A UN-backed ceasefire deal took hold across parts of Syria, bringing relative calm to areas where the Islamic State group and Al-Qaeda's local affiliate are not present. (Photo by Sameer Al-Doumy/AFP Photo)

Mohamed Mostafa, 35, carries dyed yarns at a dye workshop in old Cairo, Egypt, March 17, 2016. Egypt's hard currency crisis and competition from modern factories in Asia and at home threaten one of the last dye workshops in Egypt. But one of its owners takes comfort in the trade's ancient resilience. Mohamed Mostafa boasts that the profession dates back 3,000 years, so it can survive anything. (Photo by Amr Abdallah Dalsh/Reuters)

Everyone wants to get something for nothing - whether it's a lucky upgrade that means you can turn left when you get on a plane instead or heading off into the economy seats, or even getting a few extra features thrown in for free when you buy a new car.

As some of the sharpest businesses around, no-one understands this quite as well as casinos and that's why they all have a system that they call comps. It's short for "complimentary offers" and these are special treats specially designed to reward you for your loyalty to the casino in question. They're basically bonuses.

In this November 18, 2015 photo, 9-year-old Mahiro Takano, center, three-time Japan karate champion in her age group practices in Nagaoka, Niigata Prefecture, north of Tokyo. Mahiro stars in singer Sia's latest music video "Alive", the just-released single from the singer's upcoming album. (Photo by Eugene Hoshiko/AP Photo)

Jennifer Lopez Gets Loud for Hillary Clinton at Get Out The Vote concert on October 29, 2016 in Miami, Florida. (Photo by Larry Marano/Rex Features/Shutterstock)

Libyan forces allied with the U.N.-backed government fire weapons during a battle with IS fighters in Sirte, Libya, July 21, 2016. (Photo by Goran Tomasevic/Reuters)

In a country where some 200 breweries produce well over 1,000 different beers, surely no one is considering brewing their own? Wrong. Here: Arnaud Laloy, member of the Belgian Homebrewers association, adds hop in the brewing process to create his own beer in the garage of his house in Neufchateau, Belgium, August 11, 2016. (Photo by Francois Lenoir/Reuters)

Pakistani laborers transport the front portion of a vehicle using a handcart at a road in Peshawar, Pakistan, Monday, August 3, 2015. (Photo by Mohammad Sajjad/AP Photo)