Photographer Joana Choumali’s latest project explores body image and beauty by documenting the men building Abidjan’s clothing models. The “Awoulaba” mannequin is a customised model designed with the African ideal of beauty in mind, curvier than the stick-thin examples usually seen in the west. They first appeared in 2011, and have since become a familiar sight outside the numerous clothing shops dotted throughout Ivory Coast’s capital, Abidjan. Here: An apprentice lines up his work on a roadside. (Photo by Joana Choumali)

A campaign model demonstrates crazy eyes glasses during the International Tokyo Toy Show 2016 in Tokyo, Japan, 09 June 2016. The trade show opens to the general public on 11 and 12 June. (Photo by Christopher Jue/EPA)

Victoria's Secret model Adriana Lima poses with her Madame Tussaud's wax likeness at a reveal event at the Victoria’s Secret store in Herald Square in the Manhattan borough of New York November 30, 2015. (Photo by Brendan McDermid/Reuters)

Emily Ratajkowski filming DKNY commercial on January 20, 2017 in New York City, USA. The 25-year-old model braved the freezing New York temperatures as she wore just a black lace bra and matching French knickers, with a pair of clumpy biker boots. (Photo by Startraks Photo/Rex Features/Shutterstock)

A miniature model of Chichen Itza in Mexico, part of Gulliver's Gate, a miniature world being recreated in a 49,000-square-foot exhibit space in Times Square, is seen during a preview April 10, 2017 in New York City. (Photo by Timothy A. Clary/AFP Photo)

A model wears a floral headdress at the Royal Horticultural Society's Chelsea Flower show in London, Britain, May 22, 2017. The prestigious Chelsea Flower Show, held annually since 1913 in the Royal Hospital Chelsea grounds, is open to the public from the 23rd to the 27th of May, 2017. (Photo by Dylan Martinez/Reuters)

British model and actress Rosie Huntington-Whiteley arrives for the Versace's fall-winter 2015/2016 Haute Couture fashion collection presented in Paris, France, Sunday, July 5, 2015. (Photo by Thibault Camus/AP Photo)

Women look at models standing in the David Hart presentation during Men's Fashion Week, in New York, July 13, 2015. The four-day event by the Council of Fashion Designers of America is the New York debut of Fashion Week: Men's. (Photo by Lucas Jackson/Reuters)