Coulpe in bed, secret lover hiding. (Photo by Peter Cade/Getty Images)

Russian Tu-95MS strategic bombers fly in formation during rehearsals for the Victory Day military parade, with St. Basil's Cathedral seen in the foreground, in central Moscow May 5, 2015. Russia will celebrate the 70th anniversary of the victory over Nazi Germany in World War Two on May 9. (Photo by Tatyana Makeyeva/Reuters)

An injured protestor is led away during clashes with police near Tahrir Square on November 23, 2011 in Cairo, Egypt. Thousands of Egyptians are continuing to occupy Tahrir Square after four days of clashes with security forces despite a promise from military leaders to bring forward Presidential elections. (Photo by Peter Macdiarmid/Getty Images)

A farmer uses a GoPro as he takes a picture of his carabao kneeling during the annual Carabao Festival in Pulilan, Bulacan in northern Philippines May 14, 2015. Water buffalos, locally known as carabaos, are led during a parade in the streets of the town to honour its patron saint San isidro Labrador, and carabaos will kneel in front of the church to give thanks for a year-long bountiful harvest. (Photo by Lorgina Minguito/Reuters)

A radiation monitor indicates 114.00 microsieverts per hour near the building housing the plant's No. 4 reactor, center, and an under construction foundation, right, which will store the reactor's melted fuel rods at Tokyo Electric Power Co.'s tsunami-crippled Fukushima Dai-ichi nuclear power plant in Okuma, Fukushima prefecture, Wednesday, March 6, 2013, ahead of the second anniversary of the March 11, 2011 tsunami and earthquake. Some 110,000 people living around the nuclear plant were evacuated after the massive March 11, 2011, earthquake and tsunami knocked out the plant's power and cooling systems, causing meltdowns in three reactors and spewing radiation into the surrounding air, soil and water. (Photo by Issei Kato/AP Photo/Pool)

Everyone wants to get something for nothing - whether it's a lucky upgrade that means you can turn left when you get on a plane instead or heading off into the economy seats, or even getting a few extra features thrown in for free when you buy a new car.

As some of the sharpest businesses around, no-one understands this quite as well as casinos and that's why they all have a system that they call comps. It's short for "complimentary offers" and these are special treats specially designed to reward you for your loyalty to the casino in question. They're basically bonuses.

A blurred panaroma of Roemerberg historic center is reflected in a soap bubble in Frankfurt am Main, Germany, 09 July 2015. (Photo by Frank Rumpenhorst/EPA)

Models present outfits made with air balloons during an international festival of air balloons design in Almaty, Kazakhstan, July 9, 2015. (Photo by Shamil Zhumatov/Reuters)