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A curvy woman is considered prosperous, healthy and s*xy in Ivory Coast, photographer Joana Choumali explains. Here: An apprentice lines up his work on a roadside. (Photo by Joana Choumali)

Photographer Joana Choumali’s latest project explores body image and beauty by documenting the men building Abidjan’s clothing models. The “Awoulaba” mannequin is a customised model designed with the African ideal of beauty in mind, curvier than the stick-thin examples usually seen in the west. They first appeared in 2011, and have since become a familiar sight outside the numerous clothing shops dotted throughout Ivory Coast’s capital, Abidjan. Here: An apprentice lines up his work on a roadside. (Photo by Joana Choumali)
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06 Jun 2016 11:05:00
A campaign model demonstrates crazy eyes glasses during the International Tokyo Toy Show 2016 in Tokyo, Japan, 09 June 2016. The trade show opens to the general public on 11 and 12 June. (Photo by Christopher Jue/EPA)

A campaign model demonstrates crazy eyes glasses during the International Tokyo Toy Show 2016 in Tokyo, Japan, 09 June 2016. The trade show opens to the general public on 11 and 12 June. (Photo by Christopher Jue/EPA)
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11 Jun 2016 12:34:00
Victoria's Secret model Adriana Lima poses with her Madame Tussaud's wax likeness at a reveal event at the Victoria’s Secret store in Herald Square in the Manhattan borough of New York November 30, 2015. (Photo by Brendan McDermid/Reuters)

Victoria's Secret model Adriana Lima poses with her Madame Tussaud's wax likeness at a reveal event at the Victoria’s Secret store in Herald Square in the Manhattan borough of New York November 30, 2015. (Photo by Brendan McDermid/Reuters)
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02 Dec 2015 08:05:00
A model presents a creation by Singapore-born designer Andrew GN as part of his Fall/Winter 2016/2017 women's ready-to-wear collection show in Paris, France, March 4, 2016. (Photo by Benoit Tessier/Reuters)

A model presents a creation by Singapore-born designer Andrew GN as part of his Fall/Winter 2016/2017 women's ready-to-wear collection show in Paris, France, March 4, 2016. (Photo by Benoit Tessier/Reuters)
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06 Mar 2016 09:17:00
A model presents a creation by Japanese designer Yoshikazu Yamagata for his label writtenafterwards during the Mercedes-Benz Fashion Week in Tokyo, Japan, 16 March 2016. The presentation of the Autumn/Winter 2016 collections runs from 14 to 19 March. (Photo by Kiyoshi Ota/EPA)

A model presents a creation by Japanese designer Yoshikazu Yamagata for his label writtenafterwards during the Mercedes-Benz Fashion Week in Tokyo, Japan, 16 March 2016. The presentation of the Autumn/Winter 2016 collections runs from 14 to 19 March. (Photo by Kiyoshi Ota/EPA)
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17 Mar 2016 15:45:00
Brazilian top model Gisele Bundchen poses before a fashion show by German designer Karl Lagerfeld as part of his latest inter-seasonal Cruise collection for fashion house Chanel at the Paseo del Prado street in Havana, Cuba, May 3, 2016. (Photo by Alexandre Meneghini/Reuters)

Brazilian top model Gisele Bundchen poses before a fashion show by German designer Karl Lagerfeld as part of his latest inter-seasonal Cruise collection for fashion house Chanel at the Paseo del Prado street in Havana, Cuba, May 3, 2016. (Photo by Alexandre Meneghini/Reuters)
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05 May 2016 13:03:00
A miniature model of Chichen Itza in Mexico, part of Gulliver's Gate, a miniature world being recreated in a 49,000-square-foot exhibit space in Times Square, is seen during a preview April 10, 2017 in New York City. (Photo by Timothy A. Clary/AFP Photo)

A miniature model of Chichen Itza in Mexico, part of Gulliver's Gate, a miniature world being recreated in a 49,000-square-foot exhibit space in Times Square, is seen during a preview April 10, 2017 in New York City. (Photo by Timothy A. Clary/AFP Photo)
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15 Apr 2017 08:36:00
A model wears a floral headdress at the Royal Horticultural Society's Chelsea Flower show in London, Britain, May 22, 2017. (Photo by Dylan Martinez/Reuters)

A model wears a floral headdress at the Royal Horticultural Society's Chelsea Flower show in London, Britain, May 22, 2017. The prestigious Chelsea Flower Show, held annually since 1913 in the Royal Hospital Chelsea grounds, is open to the public from the 23rd to the 27th of May, 2017. (Photo by Dylan Martinez/Reuters)
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25 May 2017 08:31:00