A major new exhibition exploring the irresistible force of cuteness in contemporary culture at Somerset House, London on January 24, 2024. From emojis to internet memes, video games to plushie toys, food to loveable robotic design, cuteness has taken over our world. (Photo by Paul Quezada-Neiman/Alamy Live News)

Kazakhstan's Nadezhda Dubovitskaya reacts as she competes in the women's high jump qualification of the athletics event at the Paris 2024 Olympic Games at Stade de France in Saint-Denis, north of Paris, on August 2, 2024. (Photo by Andrej Isakovic/AFP Photo)

“Itasha (痛車), literally “painmobile”, is a Japanese term for an otaku fad of individuals decorating the bodies of their cars with fictional characters of anime, manga, or video games (especially bishōjo game or eroge). These characters are predominately “cute” female. The decorations usually involve paint schemes and stickers. Automobiles are called Itasha, while similar motorcycles and bicycles are called itansha (痛単車) and itachari (痛チャリ), respectively”. – Wikipedia


Photo: A visitor takes pictures of an anime-decorated «Itasha» car displayed during the “Moe Fes in Washimiya” at Washimiya Town Hall on July 18, 2009 in Washimiya, Saitama, Japan. Itasha, a word derived from “itai” (painful) and “sha” (car), are vehicles decorated with mostly female characters from Japanese manga, anime and video games. (Photo by Kiyoshi Ota/Getty Images)

Runners hoist another runner into the air after completing The Color Run All-Star 5K as part of the All-Star Baseball game festivities, Saturday, July 11, 2015, at Sawyer Point Park, in Cincinnati. After more than two years of planning and sprucing up, city organizers say everything's in place for a smooth, safe and fun five days of events that began Friday morning with the opening of Major League Baseball's fan festival. There will be concerts, exhibits, celebrity softball, the Home Run Derby and other activities capped by Tuesday night's game. (Photo by John Minchillo/AP Photo)

Men dressed as soldiers pose with models before the opening of the Gamescom 2013 fair in Cologne,Germany, on August 23, 2013. The Gamescom convention is Europe's largest video games trade fair. (Photo by Ina Fassbender/Reuters)

Thailand’s Surasak Waenwiset tries a shot as Hungary’s Marcell Fenyvesi stands nearby, during their Beach Handball Men’s Tournament match in Tecnopolis Park, during the Youth Olympic Summer Games in Buenos Aires, Argentina on October 9, 2018. (Photo by Florian Eisele/AP Photo)

Russian honour guards wearing protective masks attend the opening ceremony of the 6th International Military Technical Forum “Army 2020” and Army Games in the military Patriot Park outside Moscow on August 23, 2020. (Photo by Kirill Kudryavtsev/AFP Photo)

Members of the LSU Golden Girls dance team sit spaced apart wearing masks, under COVID-19 restrictions, requiring social distancing and masks, before an NCAA college football game between the LSU and the Mississippi State in Baton Rouge, La., Saturday, September 26, 2020. (Photo by Gerald Herbert/AP Photo)