To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

A tourist walks inside the Ice Palace glacier hollow at Hintertux glacier, located at around 3250 meters above sea level, in Zillertal, Austria, 02 March, 2016. The hollow's temperature remains constant at 0 degrees Celsius, in summer and winter alike, and is also used by the University of Innsbruck for scientific research projects. (Photo by Lisi Niesner/EPA)

Fans of Germany react as they watch the Euro 2016 match between France and Germany in France at a public screening of the match in Berlin, Germany, July 7, 2016. France won 2-0. (Photo by Hannibal Hanschke/Reuters)

Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

Supporters enjoy the atmosphere before watching England's second World Cup match against USA on the big screen at Road to Victory, Europe's largest World Cup fan park at Mayfield Depot on November 25, 2022 in Manchester, England. The English team came into their second World Cup 2022 match favoured to win. (Photo by Anthony Devlin/Getty Images)

A Brazil supporter kisses a replica of the world cup trophy before the Qatar 2022 World Cup quarter-final football match between Croatia and Brazil at Education City Stadium in Al-Rayyan, west of Doha, on December 9, 2022. (Photo by Adrian Dennis/AFP Photo)

Lebanese women smoke nargileh (water pipe) and watch a streaming broadcast of the FIFA World Cup 2022 group G soccer match between Brazil and Switzerland, at a café-restaurant in the area of Sabtiyeh, north of Beirut, on November 28, 2022. Lebanon being hit hard by the economic crisis, the country did not obtain the rights to broadcast the 2022 World Cup this year, depriving Lebanese fans of the World Cup. (Photo by Joseph Eid/AFP Photo)