Model Inna Magomedova uses her mobile phone while she presents “The Alive Painting” body art work by Russian artist Maria Gasanova during the Art Krasnoyarsk annual festival in Siberian city of Krasnoyarsk, Russia, October 26, 2016. (Photo by Ilya Naymushin/Reuters)

Participants in the Grelka Fest at the Sheregesh resort in Tashtagolsky District of Kemerovo Oblast, Russia on April 22, 2017. Russian girls marked the end of the ski season with a record-breaking bikini ski festival at Siberia’s top winter resort, Sheregesh. Some 1,498 skiers and snowboarders undressed to impress in the annual event as they took to the pistes under blues skies and sunshine in a bracing temperature of just 5°C. (Photo by Grelka Fest/The Siberian Times)

Participants hold smoke flares as they slide down along a chute to cross a pool of water and foam during the “Letniy Gornoluzhnik” (Summer mountain puddle rider) festival at the Bobroviy Log Fun Park near the Siberian city of Krasnoyarsk, Russia, August 21, 2016. (Photo by Ilya Naymushin/Reuters)

To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

A tourist walks inside the Ice Palace glacier hollow at Hintertux glacier, located at around 3250 meters above sea level, in Zillertal, Austria, 02 March, 2016. The hollow's temperature remains constant at 0 degrees Celsius, in summer and winter alike, and is also used by the University of Innsbruck for scientific research projects. (Photo by Lisi Niesner/EPA)

Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.