Attendees walk on the illuminated runway following Alexander Wang's “AW Collection 1” presentation at the Rockefeller Center in New York, U.S., May 31, 2019. (Photo by /Andrew Kelly/Reuters)

Pope Francis looks at an acrobat of the “Black Blues Brothers” performing during his weekly general audience in St. Peter's Square at The Vatican, Wednesday, Nov. 30, 2022. (Photo by Andrew Medichini/AP Photo)

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

A year ago, we at HootSuite showed just how much we love Game of Thrones with our Social Media Winter is Coming infographic. The infographic was a visual representation of the quiet battles being fought between many social networks, who were building walls and blocking access between their respective sites and apps. That graphic was a hit with the social media community, so we knew we had to take things up a notch for this season’s premiere. Enter the Game of Social Thrones video.

Actress and model Emily Ratajkowski arrives for the 2016 CFDA Fashion Awards in Manhattan, New York, U.S., June 6, 2016. (Photo by Andrew Kelly/Reuters)

A person wearing a face mask holds a cat on Swanston Street after cases of the coronavirus were confirmed in Melbourne, Victoria, Australia, January 29, 2020. (Photo by Andrew Kelly/Reuters)

A day-old lamb exploring new surroundings on the vernal equinox, considered the first day of spring, on March 20, 2019 at Coombes Farm in Lancing, England. (Photo by Andrew Hasson/Getty Images)

Democratic Congressional candidate Alexandria Ocasio-Cortez poses with a campaign worker during a whistle stop in Queens, New York, November 5, 2018. (Photo by Andrew Kelly/Reuters)