Chad Rowley and his wife Susan race during the 22nd North American Wife Carrying Championship at Sunday River Resort in Newry, Maine, on October 9, 2021. Couples compete on a 278-yard (254-meter) obstacle course for a prize of wife's weight in beer and five times her weight in money. Winners are invited to the world championship in Finland where the sport originated. (Photo by Joseph Prezioso/AFP Photo)

A woman, covered in mud, dances during the traditional “Bloco da Lama” or “Mud Block” carnival party, in Paraty, Brazil, Saturday, February 14, 2015. Revelers in the seaside colonial town threw themselves into deposits of black, mineral-rich slime, emerging covered head-to-toe in the sludge. Bikinis and trunks disappeared beneath the mud, which highlights both gym-pumped pectorals and beer-fed guts. (Photo by Leo Correa/AP Photo)

To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

'The Dutch charity organization Mensen in Nood (people in need) hits the streets with a remarkable campaign. People in need are posing with the typical attributes of consumer culture. The price of a designer handbag (€32) is compared with the price of a whole week of food (€4), The price a pint of beer (€4.50) with the price of 50 liter clean water (€1.50). The pictures were taken by Swedish fashion photographer Carl Stolz.' - Occupy Design UK

A player breaks with the bottle during the bottle-kicking game in Hallaton, central England April 6, 2015. The game is played between Hallaton and the neighbouring village of Medbourne each Easter Monday in which participants compete to bring the bottle across a stream that separates the villages. The bottle is an old field barrel holding about a gallon of beer. (Photo by Darren Staples/Reuters)

North Koreans wave as Hughes MD-500 helicopters fly past during an aerial display on Saturday, September 24, 2016, in Wonsan, North Korea. North Korea on Saturday opened an air festival featuring sky diving, demonstrations by its air force and lots of beer to promote a newly renovated and upgraded commercial airport in the coastal city of Wonsan that it hopes will draw for foreign tourists. (Photo by Wong Maye-E/AP Photo)