Hello Kitty and Jen Lyons of Mrs. Bella's Dolls attend The First Ever Hello Kitty Beauty Hotel Suite presented by Sephora at Maison 140 on December 10, 2011 in Beverly Hills, California. (Photo by Rebecca Sapp/Getty Images for Sephora)

A model showcases designs on the catwalk during Beijing Institute of Fashion Technology and Taiwan Shin Chien University Graduates Collection show of China Fashion Week A/W 2011 on March 25, 2011 in Beijing, China. (Photo by Feng Li/Getty Images)

Factory landlord Lawrence Taylor (L), portraying a Colour Sergeant from the King's Royal Rifle Corps, part of the Rifles Living History Society, performs a drill with Connor Young (R) of the Queen's Own Royal West Kent Regiment Living History Group as they recreate the life of a First World War soldier at the Eden Valley Museum in Edenbridge in southeast England May 10, 2014. Lawrence has always had an interest in military history and specifically “The Rifles” – his veteran father's WWII regiment. When he became a re-enactor he chose not to re-enact WWII as many of the veterans are still alive, and he felt uncomfortable as he remembers his father would have flashbacks and nightmares about the war. United by a fascination with military history and a fondness for dressing up, groups such as the Rifles Living History Society and the Queen's Own Royal West Kent Regiment Living History Group get together to recreate aspects of life during the First World War. Reuters photographer Luke MacGregor photographed members of the groups, both as they took part in living history events and at their day jobs. (Photo by Luke MacGregor/Reuters)

Dr. P.A. Smithe was sent by the American Red Cross as a doctor and surgeon to work at a hospital in Vienna. He sailed to Europe in December 1915 and returned home in August 1916, according to his daughter, who donated his images to the National World War I Museum. Photo: Turkish army, including cavalry, infantry and artillery. (Photo by Dr. P.A. Smithe/National World War I Museum, Kansas City, Mo.)

Anja Rubik poses as she arrives for the screening of the film “Dolor Y Gloria (Pain and Glory)” at the 72nd edition of the Cannes Film Festival in Cannes, southern France, on May 17, 2019. (Photo by Stephane Mahe/Reuters)

Model Bella Hadid poses for photographers at the photo call for the film “Pain and Glory” at the 72nd international film festival, Cannes, southern France, Friday, May 17, 2019. (Photo by Arthur Mola/Invision/AP Photo)

Everyone wants to get something for nothing - whether it's a lucky upgrade that means you can turn left when you get on a plane instead or heading off into the economy seats, or even getting a few extra features thrown in for free when you buy a new car.

As some of the sharpest businesses around, no-one understands this quite as well as casinos and that's why they all have a system that they call comps. It's short for "complimentary offers" and these are special treats specially designed to reward you for your loyalty to the casino in question. They're basically bonuses.