A year ago, we at HootSuite showed just how much we love Game of Thrones with our Social Media Winter is Coming infographic. The infographic was a visual representation of the quiet battles being fought between many social networks, who were building walls and blocking access between their respective sites and apps. That graphic was a hit with the social media community, so we knew we had to take things up a notch for this season’s premiere. Enter the Game of Social Thrones video.

Singer/Songwriter Chris Janson (center black shirt) with fans during Country Thunder USA – Day 3 on April 11, 2015 in Florence, Arizona. (Photo by Rick Diamond/Getty Images for Country Thunder USA)

Trees are reflected on the surface of a lake in the Okefenokee swamp lands in Georgia, USA on October 21, 2017. (Photo by Chris Moore/Solent News & Photo Agency)

English-Albanian singer and songwriter Dua Lipa arrives at the premiere of “Barbie” on Sunday, July 9, 2023, at The Shrine Auditorium in Los Angeles. (Photo by Chris Pizzello/AP Photo)

American media personality and socialite Kim Kardashian poses at GQ's Men of the Year Party at Bar Marmont, Thursday, November 16, 2023, in Los Angeles. (Photo by Chris Pizzello/AP Photo)

Actor Kurt Tocci leaps for photographers at the premiere of the AMC series “The Walking Dead: The Ones Who Live”, Wednesday, February 7, 2024, in Los Angeles. (Photo by Chris Pizzello/AP Photo)

A werewolf sculpture looms over an “Altadena – Not For Sale!” sign on a property destroyed by the Eaton Fire, Monday, February 17, 2025, in Altadena, Calif. (Photo by Chris Pizzello/AP Photo)

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.