A man dressed as Hindu god Shiva, smokes during an annual Hindu religious festival locally known as Shyam Baba festival in Ajmer, in the desert Indian state of Rajasthan, April 12, 2015. (Photo by Himanshu Sharma/Reuters)

A participant tests his motorcycle ahead of the launch of the Rally of Morocco 2021, in the desert Zagora region, on October 7, 2021. The rally will be held from October 8 to 13, 2021. (Photo by Fadel Senna/AFP Photo)

An Iraqi camel herder poses in the desert of Samawa in Iraq's southern province of al-Muthanna on January 27, 2024. (Photo by Hussein Faleh/AFP Photo)

This aerial photograph taken on January 27, 2024 shows a camel in the desert of Samawa in Iraq's southern province of al-Muthanna. (Photo by Hussein Faleh/AFP Photo)

To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.