A tourist walks inside the Ice Palace glacier hollow at Hintertux glacier, located at around 3250 meters above sea level, in Zillertal, Austria, 02 March, 2016. The hollow's temperature remains constant at 0 degrees Celsius, in summer and winter alike, and is also used by the University of Innsbruck for scientific research projects. (Photo by Lisi Niesner/EPA)

Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

A photographer takes pictures near an inflated Master Yoda character hot air balloon during the 33rd annual QuickChek New Jersey Festival of Ballooning at Solberg Airport Friday, July 24, 2015, in Readington, N.J. The festival which runs through Sunday, July 26, 2015, will feature as many as 100 balloons, including many large, shaped balloons of Darth Vader, an American Flag, a giant whale, a Panda Bear, and a baby dinosaur. (Photo by Mel Evans/AP Photo)

Joshua Patino stands on a ladder to put finishing touches on a giant dinosaur exhibit at PAX East in the Boston Convention and Expo Center, Thursday, April 21, 2016, in Boston. PAX East, an annual celebration of gaming culture, is expected to draw tens of thousands of visitors Friday through Sunday. It's a place where serious gamers can preview unreleased video games and devices, compete in tournaments, hear live music and meet others for whom gaming is a way of life. (Photo by Elise Amendola/AP Photo)

People sit next to an art installation during the “Plastic Dinoland” exhibition by Japanese artist Hiroshi Fuji, in Hanoi, Vietnam, 17 March 2025. The exhibition, which features colorful installations of dinosaurs made from discarded toys, runs from 15 March to 01 June 2025 at The Japan Foundation in Hanoi. (Photo by Luong Thai Linh/EPA/EFE)

To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.