To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

Fans of Germany react as they watch the Euro 2016 match between France and Germany in France at a public screening of the match in Berlin, Germany, July 7, 2016. France won 2-0. (Photo by Hannibal Hanschke/Reuters)

Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

People dressed as Adam and Barbara Maitland from “Beetlejuice” ride the subway after leaving New York Comic Con 2022 on October 08, 2022 in New York City. The four-day event, which began Thursday morning at the Jacob K. Javits Convention Center in Manhattan, is expected to attract over 200,000 comic, fantasy and pop culture fans from across the country and world. (Photo by Alexi Rosenfeld/Getty Images)

Ice Age – Tibet, China. “This is the Chinese version of the blue ice lake, Pumoungcuo, at an altitude of 5,070 metres (16,600 feet). This lake in Tibet freezes every winter. At night, under the low temperatures of -20C, you can listen to the sound of the ice cracking while capturing the most beautiful winter sky. The blue ice surface and dazzling Orion constellation create a fantasy landscape. I felt so happy to have the stars as my companion on this magical night”. (Photo by Daniel Zafra Portill/Milky Way Photographer of the Year)