To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

A tourist walks inside the Ice Palace glacier hollow at Hintertux glacier, located at around 3250 meters above sea level, in Zillertal, Austria, 02 March, 2016. The hollow's temperature remains constant at 0 degrees Celsius, in summer and winter alike, and is also used by the University of Innsbruck for scientific research projects. (Photo by Lisi Niesner/EPA)

South African surfer Andy Marr rides a wave at Dungeons offshore reef in the Atlantic Ocean outside Cape Town, South Africa, 01 September 2016. The big wave surfing season is at its peak with winter swells driven by storms in the South Atlantic breaking on the Cape's outer reefs providing good conditions. Big wave surfers are competing in the 2016 Striped Horse Challenge and Rebel Sessions big wave competitons symultaneously throughout the season. (Photo by Nic Bothma/EPA)

Fireworks explode over Elizabeth Tower housing the Big Ben clock in London. (Photo by Kirsty Wigglesworth/Associated Press)

Competitors in the Big Air challenge at the Proryv-2016 festival of extreme sports in Moscow, Russia on March 27, 2016. (Photo by Xinhua/Rex Features/Shutterstock)

“Farmer reading his farm paper”. Coryell County, Texas, September 1931. (Photo by George W. Ackerman)

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