To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

A pink elephant balloon, one of the entries in the Canadian Hot Air Balloon Championships, lands in a field in High River September 27, 2013. The event is a qualifier for the World Hot Air Balloon Championships in Sao Paulo in 2014. (Photo by Mike Sturk/Reuters)

A Capybara bathes in the hot spring water at the Saitama Children's zoo in Higashi Matsuyama city, Saitama prefecture on December 21, 2014. Seven capybaras in the zoo, originally from South America, enjoyed the hot spring water on the chilly winter day in Japan. (Photo by Toshifumi Kitamura/AFP Photo)

Pakistani youths cool off in a stream during hot weather on the outskirts of Islamabad on April 29, 2016. Pakistan's Meteorological Department has forecast hot and dry weather in most parts of the country with the highest temperatures recorded at 41 celsius in the southern Sindh province. (Photo by Aamir Qureshi/AFP Photo)

A hot air balloon in tortoise shape flies in the air during the Tazaungdaing air balloon festival in Pyin Oo Lwin, Myanmar, 25 November 2015. During the festival, hot air balloons made of multicolored papers and hung with paper lanterns, fireworks and fire sticks are exploded in mid-air. (Photo by Hein Htet/EPA)

A hot air balloon depicting a dog that participates in the International Hot Air Balloon Festival, flies over Leon, Guanajuato state, Mexico, on November 14, 2020, amid the COVID-19 coronavirus pandemic. The festival, in which 100 air balloons participate, was held without spectators to avoid crowds and prevent contagion. (Photo by Ulises Ruiz/AFP Photo)