Dancers from Xinjiang delegation perform during the Opening Ceremony for the 9th National Traditional Games of Ethnic Minorities of the People's Republic of China on September 10, 2011 in Guiyang, China. (Photo by Feng Li/Getty Images)

A poster advertises the highly anticipated video game, “Call Of Duty: Modern Warfare 3” at a GameStop Corp. store November 6, 2011 in North Las Vegas, Nevada. Video game publisher Activision plans to release the eighth installment in the “Call of Duty” franchise at midnight on November 8. (Photo by Ethan Miller/Getty Images)

A Japanese girl poses in a costume at a Chara Fes (character festival) event on October 26, 2003 in Tokyo. Cosplay (costume play) is becoming popular among Japanese youths, whereby participants dress up as their favourite characters from comics, computer games and animation. (Photo by Junko Kimura/Getty Images)

A combination of four pictures shows participants dressed in superhero and heroic fantasy costumes posing during the second edition of the Hero Festival in Marseille, France, November 7, 2015. The festival is dedicated to American superhero comics, Japanese mangas, heroic fantasy characters and video games universes. (Photo by Jean-Paul Pelissier/Reuters)

Participants dressed in Heroic Fantasy costumes pose for a picture as they wait backstage during the first edition of the HeroFestival in Marseille, November 9, 2014. The festival is dedicated to American superhero comics, Japanese mangas, Heroic Fantasy characters and video games universes. (Photo by Jean-Paul Pelissier/Reuters)

A woman wearing a kimono performs an uchimizu ritual outside a pachinko game parlor in Tokyo June 30, 2015. The splashing of water onto the hot asphalt in summer is an old Japanese tradition meant to cool down the air as the water evaporates. (Photo by Thomas Peter/Reuters)

“Itasha (痛車), literally “painmobile”, is a Japanese term for an otaku fad of individuals decorating the bodies of their cars with fictional characters of anime, manga, or video games (especially bishōjo game or eroge). These characters are predominately “cute” female. The decorations usually involve paint schemes and stickers. Automobiles are called Itasha, while similar motorcycles and bicycles are called itansha (痛単車) and itachari (痛チャリ), respectively”. – Wikipedia


Photo: A visitor takes pictures of an anime-decorated «Itasha» car displayed during the “Moe Fes in Washimiya” at Washimiya Town Hall on July 18, 2009 in Washimiya, Saitama, Japan. Itasha, a word derived from “itai” (painful) and “sha” (car), are vehicles decorated with mostly female characters from Japanese manga, anime and video games. (Photo by Kiyoshi Ota/Getty Images)

Australian cosplay enthusiast Sunni Daniele dressed up as his favourite character from either animation, comic or video game poses for a photograph during Oz Comic Con in Sydney, Australia, 27 September 2015. Cosplay is a combination of the words 'costume' and 'play' where fans dress up as their favourite Japanese comic characters. (Photo by Dan Himbrechts/EPA)