Riot police walk in the street as a couple kiss on June 15, 2011 in Vancouver, Canada. Vancouver broke out in riots after their hockey team the Vancouver Canucks lost in Game Seven of the Stanley Cup Finals. (Photo by Rich Lam/Getty Images)

Republican Presidential Candidate Donald Trump kisses his wife Melania Trump as he introduces her during first day of the Republican National Convention in Cleveland, Monday, July 18, 2016. (Photo by Matt Rourke/AP Photo)

Baby giraffe of Niger (Giraffa Camelopardalis) “Kenai” (R), born on August 25, 2016, kisses his mother “Dioni” on August 31, 2016 at the zoo of La Fleche, northwestern France. (Photo by Jean-Francois Monier/AFP Photo)

(L-R) Leigh-Anne Pinnock, Jesy Nelson, Perrie Edwards and Jade Thirlwall of Little Mix attend the KISS FM Haunted House Party at SSE Arena on October 29, 2015 in London, England. (Photo by Dave J. Hogan/Dave J. Hogan/Getty Images)

Sophie Myers, left, kisses her boyfriend Benedictine Military School cadet Manning McGinty, center, as he marches in the St. Patrick's Day parade, Monday, March 17, 2025, in Savannah, Ga. (Photo by Stephen B. Morton/AP Photo)

“Kissing Booth” star Joey King (in blue wig) and “Game of Thrones” alum Maisie Williams laugh it up while enjoying a night on the town full of shots and karaoke in the second decade of September 2025. (Photo by Joey King/Instagram)

A year ago, we at HootSuite showed just how much we love Game of Thrones with our Social Media Winter is Coming infographic. The infographic was a visual representation of the quiet battles being fought between many social networks, who were building walls and blocking access between their respective sites and apps. That graphic was a hit with the social media community, so we knew we had to take things up a notch for this season’s premiere. Enter the Game of Social Thrones video.

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.