To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

Czech fishermen sort fish during the traditional Carp haul at Lake of Dvoriste near Smrzov village, Czech Republic, 02 November 2015. Carp, the traditional Czech Christmas Eve dinner, is harvested primarly from the region of southern Bohemian lakes. (Photo by Filip Singer/EPA)

A worker lays rails across the bed of a drained area of a lake used for the production of salt at the Sasyk-Sivash lake near the city of Yevpatoria in Crimea, October 5, 2014. The area has a long tradition of salt production, prepared from salt flats flooded with water from the Black Sea. (Photo by Pavel Rebrov/Reuters)

In this aerial view fishing boats are seen on the shore of the Lake Malawi at the Senga village on May 20, 2019 in Senga, Malawi. Hundreds of local traders gather each morning and afternoon at Senga, but fish populations are falling in Lake Malawi, Africa's third largest body of freshwater. (Photo by Gianluigi Guercia/AFP Photo)

A swimmer disguised as Superman dives into the lake during the 78th “Coupe de Noel” (Christmas cup) swimming race in the Lake Geneva, on December 18, 2016 in Geneva. More than 1800 participants took part in the event, a 12-meter-long swimming off the Geneva's bank in the 7 degrees Celsius cold water. (Photo by Fabrice Coffrini/AFP Photo)