A year ago, we at HootSuite showed just how much we love Game of Thrones with our Social Media Winter is Coming infographic. The infographic was a visual representation of the quiet battles being fought between many social networks, who were building walls and blocking access between their respective sites and apps. That graphic was a hit with the social media community, so we knew we had to take things up a notch for this season’s premiere. Enter the Game of Social Thrones video.

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

Boys contort their faces as they participate in a game where they need to slide a coin from their forehead to their mouth to win, during the annual Feast Day of St. Rita of Cascia in Manila, Philippines on May 19, 2019. (Photo by Noel Celis/AFP Photo)

A shepherd and his flock in the Bitlis province of eastern Turkey in the first decade of April 2024. Shepherds regularly embark on gruelling journeys through the dusty outback, as they take their sheep to the high plateaus needed for grazing and then back to villages for milking. (Photo by Kahraman Kaya/Solent News)

Travellers ride their horse through the river during the Appleby Horse Fair on June 5, 2014 in Appleby, England. The Appleby Horse Fair has existed under the protection of a charter granted by James II since 1685 and is one of the key gathering points for the Romany, gypsy and traveling community. The fair is attended by about 5,000 travellers who come to buy and sell horses. The animals are washed and groomed before being ridden at high speed along the “mad mile” for the viewing of potential buyers. (Photo by Nigel Roddis/Getty Images)

This aerial picture taken on June 6, 2016, shows the scene of a collision between a freight train and a passengers train on their way between Liege and Namur, in Saint-Georges-sur-Meuse, Eastern Belgium. Investigators worked through the wreckage of a high speed train crash in eastern Belgium on Monday that killed at least three people and injured nine others. A fast-moving passenger train late Sunday slammed violently into the back of a slow-moving freight train that was travelling on the same track for reasons that remain unexplained. (Photo by Laurie Dieffembacq/AFP Photo)

This perfectly-timed GoPro snap captures the moment an angrymagpiecame within inches of a biker, as swooping season takes hold in Australia. The notoriously aggressive bird can be seen flying with its wings tucked in so it looks exactly like a torpedo in the magnificent photograph from Middlemount, Queensland. Retail businesswoman Monique Newton, 53 was riding pillion with a friend when she spied the divebombing bird – but rather than speed off, they slowed down to capture it up close. (Photo by Monique Newton/Caters News Agency)