To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

A Thai devotee in a state of trance screams while holy water is sprayed as thousands race towards the edifice of the founder monk during the annual Tattoo fesitval at Wat Bang Phra on March 7, 2009 in Nakhom Pathom, Thailand. Some men take on the characteristics of sacred animals that have been carved onto their skin. Thousands of believers from all over Thailand come to take part in one of the country's most bizarre festivals about 50 miles outside Bangkok to pay respect to the temple's monks who are master tattooist. In Thai culture the tattoo or Thai word sak yant is worn as a symbol of spiritual and physical protection, many believe that the tattoo have mystical powers. Many tattoo fanatics choose to have monkeys and tigers as well as the Khmer/Cambodia ancient script on their bodies. (Photo Paula Bronstein/Getty Images)

In this image released on September 23, Puerto Rican model Joan Smalls is seen during Rihanna's Savage X Fenty Show Vol. 3 presented by Amazon Prime Video at The Westin Bonaventure Hotel & Suites in Los Angeles, California; and broadcast on September 24, 2021. (Photo by Kevin Mazur/Getty Images for Rihanna's Savage X Fenty Show Vol. 3 Presented by Amazon Prime Video)