For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

A year ago, we at HootSuite showed just how much we love Game of Thrones with our Social Media Winter is Coming infographic. The infographic was a visual representation of the quiet battles being fought between many social networks, who were building walls and blocking access between their respective sites and apps. That graphic was a hit with the social media community, so we knew we had to take things up a notch for this season’s premiere. Enter the Game of Social Thrones video.

In this Sunday June 13, 1988 file photo West German police officers arrest an English soccer hooligan who sticks out his tongue. Rioting broke out between some 100 hooligans and the police in downtown Stuttgart, West Germany following the European Soccer Championships match between England and Ireland. England was defeated by Ireland 0-1. (Photo by Kraufmann/AP Photo/File)

People take pictures as an Airbus Beluga XL transport plane lands during its first flight event in Colomiers near Toulouse, France, July 19, 2018. The Beluga XL, the new cargo plane of the Airbus family has taken off from Blagnac, in the south of France, for its first test flight. The launch of the aircraft triggered thunderous applause in an audience of more than 10,000 people, mostly employees and subcontractors of the European aircraft manufacturer. (Photo by Regis Duvignau/Reuters)

A man watches Israeli Air Force planes fly over the Mediterranean Sea from a beach at Tel Aviv during an aerial show as part of celebrations for Israel's Independence Day to mark the 66th anniversary of the creation of the state, May 6, 2014. (Photo by Nir Elias/Reuters)

A boat paddles behind a fence near a plane sitting on the flooded tarmack of the closed Don Muang airport November 3, 2011 in Bangkok,Thailand. The airport was used as a domestic terminal and was formerly the International airport. Thailand is experiencing the worst flooding in over 50 years and has affected more than nine million people. Over 400 people have died in flood-related incidents since late July according to the Department of Disaster Prevention and Mitigation. (Photo by Paula Bronstein/Getty Images)

Unidentified relatives and friends of passengers who were flying in an EgyptAir plane that vanished from radar en route from Paris to Cairo react as they wait outside the Egyptair in-flight service building where relatives are being held at Cairo International Airport, Egypt May 19, 2016. (Photo by Amr Abdallah Dalsh/Reuters)

A girl poses at an entrance of her house next to a bomb dropped by the U.S. Air Force planes during the Vietnam War, in the village of Ban Napia in Xieng Khouang province, Laos September 3, 2016. From 1964 to 1973, U.S. warplanes dropped more than 270 million cluster munitions on Laos, one-third of which did not explode, according to the Lao National Regulatory Authority. (Photo by Jorge Silva/Reuters)