Cao Ri and Xu Jiaqian have a wedding photograph taken in a pool at the Qianyishi Underwater Photography Studio in Beijing, China on September 7, 2017. (Photo by Thomas Peter/Reuters)

Eddie Ladd and Gwyn Emberton perform as Dylan and Caitlin Thomas in “Caitlin” at the Lauriston Hall, Edinburgh, Scotland on August 25 2017. (Photo by Mary Turner/Reuters)

An overlay image of 350 photographs shows the circumpolar star and aircraft trails above Clifton Suspension Bridge in Bristol, United Kingdom on January 6, 2022. (Photo by Lee Thomas/The Times)

A woman in a wedding dress walks on the dried-up riverbed of the Jialing river, a tributary of the Yangtze, that is approaching record-low water levels in Chongqing, China on August 18, 2022. (Photo by Thomas Peter/Reuters)

South Sudanese traditional dancers prepare to welcome Pope Francis during his visit in Juba, South Sudan on February 3, 2023. (Photo by Thomas Mukoya/Reuters)

A tourist walks inside the Ice Palace glacier hollow at Hintertux glacier, located at around 3250 meters above sea level, in Zillertal, Austria, 02 March, 2016. The hollow's temperature remains constant at 0 degrees Celsius, in summer and winter alike, and is also used by the University of Innsbruck for scientific research projects. (Photo by Lisi Niesner/EPA)

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.