“We take rusty old junk and we put love into it”. The old Motor City has a unique style in bicycles these days: from fat wheels and fake fuel tanks to stretched cycles with powerful sound systems – and even a family-sized BBQ. “Detroit’s custom bike scene developed alongside Slow Roll, a weekly cycle ride started in 2010 by Jason Hall and Mike MacKool. Now upwards of 2,000 people turn up each Monday to cruise a different part of the city. The week I go the crowd seems evenly split between black and white, male and female, city and suburbs. It’s the most inclusive cycle event I’ve ever witnessed”. (Photo by Jason Walker/Slow Roll Monday Nights)

Emma White, of Team Cyclocrossworld, hits the dirt hard during the USA Cycling Cyclo-cross National Championship Elite Women's race at the Valmont Bike Park in Boulder, Colorado, on January 12, 2014. (Photo by Jeremy Papasso/The Daily Camera)

Bronze medalist Carlos Coloma Nicolas of Spain celebrates after finishing third in the cross-country cycling mountain bike race at the 2016 Summer Olympics in Rio de Janeiro, Brazil, Saturday, August 20, 2016. (Photo by Patrick Semansky/AP Photo)

To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.