Roma's Gianluca Mancini scores his team's goal in the 1-0 Rome derby victory over Lazio at Stadio Olimpico in Rome, Italy on April 6, 2024. (Photo by Alberto Lingria/Reuters)

Revelers jump on a rainbow painted crosswalk in Church Street, Toronto's LGBT neighbourhood, before “WorldPride”, a gay pride parade, in Toronto, June 29, 2014. Toronto is hosting WorldPride, a week-long event that celebrates the lesbian, gay, bisexual and transgender (LGBT) community. (Photo by Mark Blinch/Reuters)

Walkers marvel at a fog bow over Curbar Edge, Derbyshire in the last decade of October 2023. The phenomenon is similar to a rainbow, but because the water droplets that cause fog are so small, its colours are very weak. (Photo by Richard Bowring/Animal News Agency)

To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.