Visitors to a mall grasp at air as they try out an augmented reality experience of a digital art gala in Beijing, Tuesday, May 2, 2023. (Photo by Ng Han Guan/AP Photo)

Santa Claus reacts as (L) Tami McEleney and (R) Patrice Conner whisper in his ear at the King of Prussia Mall, United States' largest retail shopping space, in King of Prussia, Pennsylvania, U.S., December 8, 2018. (Photo by Mark Makela/Reuters)

Halle, a Cavalier King Charles Spaniel, rests after winning the Best of Opposite Sеx during the 147th Westminster Kennel Club Dog Show at the USTA Billie Jean King National Tennis Center in New York, U.S., May 8, 2023. (Photo by Eduardo Munoz/Reuters)

American media personality Draya Michele attends #REVOLVEawards at DREAM Hollywood on November 2, 2017 in Hollywood, California. (Photo by Barry King/Getty Images)

In a handout picture released by the British Ministry of Defence via their Defence News Imagery website on August 22, 2016, Nils Olav the penguin inspects the Guard of Honour formed by His Majesty the King of Norway's Guard on August 22, 2016 at Edinburgh Zoo in Scotland. His Majesty the King of Norway's Guard paid a very special visit to RZSS Edinburgh Zoo to bestow a unique honour upon resident king penguin Sir Nils Olav. Already a knight, the most famous king penguin in the world was given the new title of “Brigadier Sir Nils Olav”. (Photo by Mark Owens/AFP Photo)

The UK reality star Charlotte Crosby leaving Lucky Voice karaoke club on March 28, 2018 in London, England. (Photo by Barcroft Media)

To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.