Second World War veteran 90 year old William Walker launches the Scottish Poppy Appeal, together with soldiers from the Royal Highland Fusiliers, 2nd Battalion the Royal Regiment of Scotland, on October 27, 2011 in Penicuick, Scotland. Mr Walker, who was wounded while serving in Burma in 1943 with the Royal Scots, helped the soldiers form the shape of ninety to celebrate the 90th anniversary of the annual November campaign. (Photo by Jeff J Mitchell/Getty Images)

A tourist walks inside the Ice Palace glacier hollow at Hintertux glacier, located at around 3250 meters above sea level, in Zillertal, Austria, 02 March, 2016. The hollow's temperature remains constant at 0 degrees Celsius, in summer and winter alike, and is also used by the University of Innsbruck for scientific research projects. (Photo by Lisi Niesner/EPA)

Armed forces veteran Frank Simpson at the Portico library being camouflaged by body artist Carolyn Roper in Manchester, UK on May 16, 2016 as part of the #CountThemIn campaign launched on Monday by the Royal British Legion. (Photo by Jon Super/Royal British Legion/PA Wire)

Racegoers in attendance on Ladies Day at Ascot Racecourse on June 21, 2018 in Ascot, England. Ladies Day is the biggest day in the racing calendar and brings with it all the glitz and glamour as those attending don their best outfits. Ascot Racecourse is steeped in Royal history, first founded by Queen Anne in 1711, with the first race in her honour held on August 11, 1711. This year’s Royal Ascot began Tuesday, June 19, with races every day until Saturday, June 23. (Photo by South West News Service)

Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

Fans of Germany react as they watch the Euro 2016 match between France and Germany in France at a public screening of the match in Berlin, Germany, July 7, 2016. France won 2-0. (Photo by Hannibal Hanschke/Reuters)

To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.