Kimono-clad women from Thailand take selfies among blooming cherry blossoms at Ueno Park in Tokyo, Japan on March 27, 2021. (Photo by Kim Kyung-Hoon/Reuters)

Kimono-clad young women take their selfies near a venue during the Coming of Age Day celebration ceremony in Yokohama, Japan on January 9, 2023. (Photo by Kim Kyung-Hoon/Reuters)

A model takes a selfie during rehearsal for the Moe Ho collection by designer Mengmeng He, during China Fashion Week in Beijing, March 29, 202. (Photo by Ng Han Guan/AP Photo)

Women pose for a selfie in a lavender field at Hitchin Lavender farm in Ickleford, Britain, August 4, 2020. (Photo by Peter Cziborra/Reuters)

American socialite and media personality Kylie Jenner in the second decade of May 2023 gets up close and personal with a selfie. (Photo by kyliejenner/Instagram)

Pausing for a selfie as plum blossoms burst into bloom in Dujiangyan City, in southwest China’s Sichuan province on February 20, 2024. (Photo by Splash News and Pictures)

Two friends take a quick selfie during the Grand National Festival at Aintree Racecourse on April 6, 2017 in Liverpool, England. (Photo by WENN)

To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.