A Ukrainian service member smokes near a frontline, amid Russia's attack on Ukraine, in Donetsk region, Ukraine on February 8, 2023. (Photo by Yevhenii Zavhorodnii/Reuters)

Associated Press photographer Evgeniy Maloletka points at the smoke rising after an airstrike on a maternity hospital, in Mariupol, Ukraine, Wednesday, March 9, 2022. (Photo by Mstyslav Chernov/AP Photo)

A man smokes a water pipe sitting on a bench with his pet parrot at the Ain al Mreisseh seaside promenade in Beirut on June 28, 2024. (Photo by Joseph Eid/AFP Photo)

A year ago, we at HootSuite showed just how much we love Game of Thrones with our Social Media Winter is Coming infographic. The infographic was a visual representation of the quiet battles being fought between many social networks, who were building walls and blocking access between their respective sites and apps. That graphic was a hit with the social media community, so we knew we had to take things up a notch for this season’s premiere. Enter the Game of Social Thrones video.

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

In this Sunday June 13, 1988 file photo West German police officers arrest an English soccer hooligan who sticks out his tongue. Rioting broke out between some 100 hooligans and the police in downtown Stuttgart, West Germany following the European Soccer Championships match between England and Ireland. England was defeated by Ireland 0-1. (Photo by Kraufmann/AP Photo/File)

In this October 29, 2013 photo, Daniel smokes marijuana inside his apartment where he uses a hydroponics system to grow his weed in Mexico City. “I'm not a narco, dude. I just like to smoke”, said Daniel, who spoke on condition that his last name not be used because, he said, his home-grow operation is "super-illegal" despite being for personal use only. (Photo by Eduardo Verdugo/AP Photo)

This handout photograph taken and released by the Center for Volcanology and Geological Hazard Mitigation on April 17, 2024, shows Mount Ruang spewing hot lava and smoke as seen from Sitaro, North Sulawesi. A volcano erupted several times in Indonesia's outermost region overnight on April 17, forcing hundreds of people to be evacuated after it spewed lava and a column of smoke more than a mile into the sky. (Photo by Handout/Center for Volcanology and Geological Hazard Mitigation via AFP Photo)