A snowman is seen by the side of a road as snow falls on the hills around the Bay Area while a massive winter storm passes along the west coast, delivering some snow, freezing rains, and gusty winds around, near San Jose, California, U.S., February 23, 2023. (Photo by Carlos Barria/Reuters)

A pheasant stands in snow near Dulverton on January 30, 2012 on Exmoor, England. After unseasonably mild winter weather, some parts of the UK woke to a covering of snow as a cold spell of weather sets in, with forecasters warning temperatures are set to plunge as the week progresses. (Photo by Matt Cardy/Getty Images)

Blizzard in the High Peak, Derbyshire, by John Finney: “After a difficult journey in the snow, I made my way from Mam Tor down onto the Great Ridge. As the clouds got darker, I placed the tripod and camera at just the right angle to avoid snow getting onto the lens, and used a flash gun and a relatively slow shutter speed to highlight the fast motion of the blizzard”. Classic view, adult class – winner. (Photo by John Finney/Landscape Photographer of the Year)

Claire Robertson from Scottish Ballet, poses dressed as the Good Snow Flake inside a life size snow globe on Buchanan Street during a promotion for Scottish Ballet’s festive production of The Nutcracker on November 20, 2012 in Glasgow, Scotland. The Nutcracker opens at the Theatre Royal on December the 8th, the production delves deep into the darker reaches of Hoffmann’s original tale in a fresh and vivid retelling of the famous Christmas story. (Photo by Jeff J. Mitchell)

To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.