To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

Roma's Gianluca Mancini scores his team's goal in the 1-0 Rome derby victory over Lazio at Stadio Olimpico in Rome, Italy on April 6, 2024. (Photo by Alberto Lingria/Reuters)

A man and a woman jump over a bonfire during Ivan Kupala Day celebrations held by the Belarusian State Museum of Folk Architecture and Rural Lifestyle in the village of Ozertso near Minsk, Belarus on July 4, 2020. Ivan Kupala Day, also known as Ivana-Kupala or Kupala Night, is a traditional pagan holiday celebrated in eastern Slavic cultures. Various rituals are traditionally performed on Kupala Night, including making flower wreaths, fortune-telling, jumping over bonfires, and burning a wheel-like effigy symbolizing the sun. (Photo by Natalia Fedosenko/TASS)

People in ethnic costumes jump over a bonfire during Ivan Kupala Day celebrations held by the Pripyat River in the town of Turauin Gomel Region, Belarus on July 6, 2020. Ivan Kupala Day, also known as Ivana-Kupala or Kupala Night, is a traditional pagan holiday celebrated in eastern Slavic cultures. Various rituals are traditionally performed on Kupala Night, including making flower wreaths, fortune-telling, jumping over bonfires, and burning a wheel-like effigy symbolizing the sun. (Photo by Natalia Fedosenko/TASS)