To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

A tourist walks inside the Ice Palace glacier hollow at Hintertux glacier, located at around 3250 meters above sea level, in Zillertal, Austria, 02 March, 2016. The hollow's temperature remains constant at 0 degrees Celsius, in summer and winter alike, and is also used by the University of Innsbruck for scientific research projects. (Photo by Lisi Niesner/EPA)

A man watches the huge waves which brakes at the Paseo Nuevo's promenade in San Sebastian, Basque Country, Spain on 11 January 2016 where the wind has reached to 90 km/h and have been registred waves of eight kilometres due to the bad weather. (Photo by Juan Herrero/EPA)

A surfer braves a large wave at Queenscliff in Sydney, Monday, June 6, 2016. Storms have lashed Australia's easter coast for several days whipping up waves as high as 12 meters (40 feet), which caused serious beach erosion and forced hundreds of coastal residents to evacuate. (Photo by Rick Rycroft/AP Photo)

Policemen and residents run as waves from a tidal bore surge past a barrier on the banks of Qiantang River in Haining, Zhejiang province August 31, 2011. As Typhoon Nanmadol approaches eastern China, the tides and waves in Qiantang River recorded its highest level in 10 years, local media reported. (Photo by Reuters/China Daily)