DJ Deadmau5 arrives at Spike TV's “2011 Video Game Awards” at Sony Studios on December 10, 2011 in Los Angeles, California. (Photo by Christopher Polk/Getty Images)

George R.R. Martin, Lena Headey, Sophie Turner, and other cast and crew of Game of Thrones have faced the winds of winter – or anyway, a bucket of ice water – with the popular charity challenge. HBO’s Game of Thrones gives fans chills in every episode. But as the Ice Bucket Challenge for ALS research has exploded across the internet, the cast and crew of the shocking show gave themselves goosebumps as they stepped up to get soaked.

To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

A tourist walks inside the Ice Palace glacier hollow at Hintertux glacier, located at around 3250 meters above sea level, in Zillertal, Austria, 02 March, 2016. The hollow's temperature remains constant at 0 degrees Celsius, in summer and winter alike, and is also used by the University of Innsbruck for scientific research projects. (Photo by Lisi Niesner/EPA)

A competitor tries to swipe away some grease as he slips off the “gostra”, a pole covered in grease, during the celebrations for the religious feast of St Julian, patron of the town of St Julian's, outside Valletta August 30, 2015. In the traditional “gostra”, a game stretching back to the Middle Ages, young men, women and children have to make their way to the top of a pole and try to uproot one of the flags to win prizes. Photo by Darrin Zammit Lupi/Reuters)