While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)

Chinese models with animal-themed body paintings pose during a campaign for animal protection at Sanya Color Zoo in Sanya city, south China's Hainan province, 10 January 2016. The girls wearing strapless bras and short pants only were colored with animal-themed paintings such as zebra, cheetah, tiger and peacock. They paraded throughout the newly-opened Sanya Color Zoo and met visitors to take pictures, causing envies from netizens living in north China who are suffering chills. (Photo by Imaginechina/Splash News)

Protesters wear gas masks in the front of the Romanian Environment Ministry in Bucharest March 4, 2019, to demand better air. Dozens of people holding placards reading “Our children don't breath air anymore” gather in the front of the Environment Ministry to ask for better breathable air in Bucharest. (Photo by Daniel Mihailescu/AFP Photo)

A view of a turtle during an event at the Ministry of Environment in Phnom Penh, Cambodia, 24 June 2020. A Cambodian woman recently bought endangered Royal Turtles from local villagers and gave them to Ministry of Environment. (Photo by Kith Serey/EPA/EFE)

Revellers take part in an annual block party known as “Cordao de Prata Preta”, one of the many carnival parties to take place in the neighbourhoods of Rio de Janeiro, February 6, 2016. (Photo by Pilar Olivares/Reuters)

The ruins of a castle stand above the town of Rocca Calascio, close to Santo Stefano di Sessanio in the province of L'Aquila in Abruzzo, inside the national park of the Gran Sasso e Monti della Laga, Italy, September 7, 2016. (Photo by Siegfried Modola/Reuters)

Members of a propaganda troupe perform in a public square in Pyongyang on April 12, 2017. (Photo by Ed Jones/AFP Photo)

A hot air balloon in the shape of children's comic Rupert Bear is seen tethered before a tethered flight at the Bristol International Balloon fiesta in south west England, Britain, August 10, 2018. (Photo by Adrian Sherratt/The Guardian)