The Olaf balloon glides over Central Park West during the Macy's Thanksgiving Day Parade in New York, Thursday, November 23, 2017. The Macy's Thanksgiving Day parade is the largest parade in the world and has been held since 1924. (Photo by Craig Ruttle/AP Photo)

Participants take part in the annual New Year' s Day Parade in central London, United Kingdom on January 1, 2018. Reports state that 8,000 performers representing the London boroughs and countries from across the globe are parading along the streets of London's West End on New Year’s Day. (Photo by Tolga Akmen/AFP Photo)

Everyone wants to get something for nothing - whether it's a lucky upgrade that means you can turn left when you get on a plane instead or heading off into the economy seats, or even getting a few extra features thrown in for free when you buy a new car.

As some of the sharpest businesses around, no-one understands this quite as well as casinos and that's why they all have a system that they call comps. It's short for "complimentary offers" and these are special treats specially designed to reward you for your loyalty to the casino in question. They're basically bonuses.

A prototype of the Space Exploration Technologies Corp. (SpaceX) Starship launch vehicle stands during an event at the SpaceX launch facility in Cameron County, Texas, U.S., on Saturday, September 28, 2019. Elon Musk gave space fans an update Saturday evening on the status of “Starship”, the next-generation vehicle his SpaceX plans to use to eventually take humans to Mars. (Photo by Callaghan O'Hare/Reuters)

Hyper realistic flesh-like objects created by Masataka Shishido, also known as DJ Doooo, are displayed at his home, during a photo opportunity in Kawasaki, south of Tokyo, Japan on January 26, 2023. (Photo by Kim Kyung-Hoon/Reuters)

“Wells Cathedral is a Church of England cathedral in Wells, Somerset, England. Built between 1175 and 1490, Wells Cathedral has been described as “the most poetic of the English Cathedrals”. The Wells clock, an astronomical clock, is located in the north transept. The surviving mechanism, dated to between 1386 and 1392, was replaced in the 19th century, and was eventually moved to the Science Museum in London, where it continues to operate. It is the second-oldest surviving clock in England”. – Wikipedia

Photo: The clock face of world's oldest continually-working mechanical clock is seen as it is hand wound for the very last time on August 21, 2010 in Wells, England. (Photo by Matt Cardy/Getty Images)

Nepal's Kumari, or living goddess, adjusts her ornament as she watches the Rato Machindranath chariot Festival in Lalitpur, Nepal, Friday, April 24, 2015. Nepal's living goddesses are young pre-pubescent girls considered by devotees to be incarnations of a Hindu goddess. Selected as toddlers, living goddesses usually keep their positions until they reach puberty. (Photo by Niranjan Shrestha/AP Photo)

A Buddhist monk salvages a statue of a Buddhist deity from a monastery around the famous Swayambhunath stupa after it was damaged by Saturday's earthquake in Kathmandu, Nepal, Thursday, April 30, 2015. In mere seconds, Saturday's earthquake devastated a swathe of Nepal. Three of the seven World Heritage sites in the Kathmandu Valley have been severely damaged, including Durbar Square with pagodas and temples dating from the 15th to 18th centuries, according to UNESCO, the United Nations cultural agency. (Photo by Niranjan Shrestha/AP Photo)