Promotional models use their smartphones during their break at the Global Mobile Internet Conference in Beijing May 6, 2014. Mobile Internet industry executives, developers and investors from more than 30 countries took part in the Global Mobile Internet Conference in Beijing, the organiser said. (Photo by Kim Kyung-Hoon/Reuters)

Model Kendall Jenner poses on the red carpet as she arrives for the screening of the film “Mal de pierres” (From the Land of the Moon) in competition at the 69th Cannes Film Festival in Cannes, France, May 15, 2016. (Photo by Yves Herman/Reuters)

Photographer Joana Choumali’s latest project explores body image and beauty by documenting the men building Abidjan’s clothing models. The “Awoulaba” mannequin is a customised model designed with the African ideal of beauty in mind, curvier than the stick-thin examples usually seen in the west. They first appeared in 2011, and have since become a familiar sight outside the numerous clothing shops dotted throughout Ivory Coast’s capital, Abidjan. Here: An apprentice lines up his work on a roadside. (Photo by Joana Choumali)

A campaign model demonstrates crazy eyes glasses during the International Tokyo Toy Show 2016 in Tokyo, Japan, 09 June 2016. The trade show opens to the general public on 11 and 12 June. (Photo by Christopher Jue/EPA)

A man looks on from the sea as Italian model and actress Elisa Sednaoui poses for photographers a day before the 72nd Venice Film Festival in Venice, Italy, September 1, 2015. Sednaoui will be hosting the opening and closing ceremonies of the film festival. (Photo by Stefano Rellandini/Reuters)

A model sports beachwear designed by Gottex during the Canal Catwalk fashion show with clothing dedicated to Kate, Duchess of Cambridge, during the first edition of the World Fashion Fair in Amsterdam, Netherlands, Thursday, May 21, 2015. (Photo by Peter Dejong/AP Photo)

British model and actress Rosie Huntington-Whiteley arrives for the Versace's fall-winter 2015/2016 Haute Couture fashion collection presented in Paris, France, Sunday, July 5, 2015. (Photo by Thibault Camus/AP Photo)

Women look at models standing in the David Hart presentation during Men's Fashion Week, in New York, July 13, 2015. The four-day event by the Council of Fashion Designers of America is the New York debut of Fashion Week: Men's. (Photo by Lucas Jackson/Reuters)