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A curvy woman is considered prosperous, healthy and s*xy in Ivory Coast, photographer Joana Choumali explains. Here: An apprentice lines up his work on a roadside. (Photo by Joana Choumali)

Photographer Joana Choumali’s latest project explores body image and beauty by documenting the men building Abidjan’s clothing models. The “Awoulaba” mannequin is a customised model designed with the African ideal of beauty in mind, curvier than the stick-thin examples usually seen in the west. They first appeared in 2011, and have since become a familiar sight outside the numerous clothing shops dotted throughout Ivory Coast’s capital, Abidjan. Here: An apprentice lines up his work on a roadside. (Photo by Joana Choumali)
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06 Jun 2016 11:05:00
A campaign model demonstrates crazy eyes glasses during the International Tokyo Toy Show 2016 in Tokyo, Japan, 09 June 2016. The trade show opens to the general public on 11 and 12 June. (Photo by Christopher Jue/EPA)

A campaign model demonstrates crazy eyes glasses during the International Tokyo Toy Show 2016 in Tokyo, Japan, 09 June 2016. The trade show opens to the general public on 11 and 12 June. (Photo by Christopher Jue/EPA)
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11 Jun 2016 12:34:00
A model presents a creation by Bulgarian designers Livia Stoianova and Yassen Samouilov as part of their Haute Couture Spring/Summer 2016 fashion show for fashion house On Aura Tout Vu in Paris January 25, 2016. (Photo by Gonzalo Fuentes/Reuters)

A model presents a creation by Bulgarian designers Livia Stoianova and Yassen Samouilov as part of their Haute Couture Spring/Summer 2016 fashion show for fashion house On Aura Tout Vu in Paris January 25, 2016. (Photo by Gonzalo Fuentes/Reuters)
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26 Jan 2016 12:18:00
A model backstage ahead of the Lantern Sense show at Fashion Scout during London Fashion Week Autumn/Winter 2016/17 at Freemasons' Hall on February 22, 2016 in London, England. (Photo by Tristan Fewings/Getty Images)

A model backstage ahead of the Lantern Sense show at Fashion Scout during London Fashion Week Autumn/Winter 2016/17 at Freemasons' Hall on February 22, 2016 in London, England. (Photo by Tristan Fewings/Getty Images)
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24 Feb 2016 13:02:00
A model presents a creation by Singapore-born designer Andrew GN as part of his Fall/Winter 2016/2017 women's ready-to-wear collection show in Paris, France, March 4, 2016. (Photo by Benoit Tessier/Reuters)

A model presents a creation by Singapore-born designer Andrew GN as part of his Fall/Winter 2016/2017 women's ready-to-wear collection show in Paris, France, March 4, 2016. (Photo by Benoit Tessier/Reuters)
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06 Mar 2016 09:17:00
Former top models Carla Bruni (L), Claudia Schiffer, Naomi Campbell, Cindy Crawford and Helena Christensen display iconic  creations of late Italian designer Gianni Versace's during the Versace Spring/Summer 2018 show at the Milan Fashion Week in Milan, Italy, September 22, 2017. (Photo by Stefano Rellandini/Reuters)

Former top models Carla Bruni (L), Claudia Schiffer, Naomi Campbell, Cindy Crawford and Helena Christensen display iconic creations of late Italian designer Gianni Versace's during the Versace Spring/Summer 2018 show at the Milan Fashion Week in Milan, Italy, September 22, 2017. (Photo by Stefano Rellandini/Reuters)
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23 Sep 2017 08:11:00
A model presents the Flesby, a one-seater mobility concept car, during a media preview of the 45th Tokyo Motor Show in Tokyo, Japan on October 25, 2017. (Photo by Kim Kyung-Hoon/Reuters)

A model presents the Flesby, a one-seater mobility concept car, during a media preview of the 45th Tokyo Motor Show in Tokyo, Japan on October 25, 2017. Japan's flagship automakers present their futuristic visions for the post-fossil fuel era at the Tokyo Motor Show that kicks off Wednesday. (Photo by Kim Kyung-Hoon/Reuters)
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26 Oct 2017 08:18:00
Models perform during a Muslim fashion show an airport train in Jakarta, Indonesia on Thursday, May 2, 2019. The fashion show was held to great to upcoming fasting month of Ramadan, the holiest month in Muslim calendar. (Photo by Tatan Syuflana/AP Photo)

Models perform during a Muslim fashion show an airport train in Jakarta, Indonesia on Thursday, May 2, 2019. The fashion show was held to great to upcoming fasting month of Ramadan, the holiest month in Muslim calendar. (Photo by Tatan Syuflana/AP Photo)
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04 May 2019 00:07:00