Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

A model presents a creation by French designer Barbara Bui as part of her Spring/Summer 2016 women's ready-to-wear collection during Fashion Week in Paris, France, October 1, 2015. (Photo by Charles Platiau/Reuters)

A model wears a creation for Vivienne Westwood's Spring-Summer 2016 ready-to-wear fashion collection, presented during the Paris Fashion Week in Paris, Saturday October 3, 2015. (Photo by Francois Mori/AP Photo)

An unidentified guest wears a hat with a lion at the Grand Palais which is transformed into a Chanel airport before German designer Karl Lagerfeld's Spring/Summer 2016 women's ready-to-wear collection for French fashion house Chanel during Fashion Week in Paris, France, October 6, 2015. (Photo by Benoit Tessier/Reuters)

Vultures gather to eat waste in Bica beach, on the banks of the Guanabara Bay, with the Sugar Loaf mountain in background, 500 days ahead the Rio 2016 Olympic Games in Rio de Janeiro March 24, 2015. As part of its Olympic bid, Rio promised to clean up 80 percent of the bay for the games. But local government officials have already admitted that a cleanup by 2016 is not achievable. Despite millions of dollars of investment over the years, the bay still stinks of sewage. Sailors who visited the city for test events complained of a floating sofa and a dead dog in the water. (Photo by Ricardo Moraes/Reuters)

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.