To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

A tourist walks inside the Ice Palace glacier hollow at Hintertux glacier, located at around 3250 meters above sea level, in Zillertal, Austria, 02 March, 2016. The hollow's temperature remains constant at 0 degrees Celsius, in summer and winter alike, and is also used by the University of Innsbruck for scientific research projects. (Photo by Lisi Niesner/EPA)

A worker works on a “Transformers” replica on the outskirts of Shanghai, June 18, 2014. Li Lei, owner of a small factory, uses his spare time and money to build “Transformers” replicas for rent or sale. The new Transformers movie, which is premiering later this month, has brought the factory many new orders, according to Li. (Photo by Aly Song/Reuters)