Israelis participate in a “Zombie Walk” during the Jewish holiday of Purim on March 6, 2012 in Tel Aviv, Israel. The carnival-like Purim holiday is celebrated with parades and costume parties to commemorate the deliverance of the Jewish people from a plot to exterminate them in the ancient Persian empire 2,500 years ago, as described in the Book of Esther. (Photo by Uriel Sinai/Getty Images)

A tourist walks inside the Ice Palace glacier hollow at Hintertux glacier, located at around 3250 meters above sea level, in Zillertal, Austria, 02 March, 2016. The hollow's temperature remains constant at 0 degrees Celsius, in summer and winter alike, and is also used by the University of Innsbruck for scientific research projects. (Photo by Lisi Niesner/EPA)

Rowan Atkinson attends the UK premiere of Johnny English Reborn at The Empire Leicester Square on October 2, 2011 in London, United Kingdom. (Photo by Dave Hogan/Getty Images)

The Duchess of Cambridge pulls a pint with the Duke of Cambridge during their visit to Belfast Empire Hall for an informal party to celebrate inspirational young people who are making a real difference in Northern Ireland as part of their two day visit to Northern Ireland on February 27, 2019. (Photo by Aaron Chown/PA Wire Press Association)

Fans of Germany react as they watch the Euro 2016 match between France and Germany in France at a public screening of the match in Berlin, Germany, July 7, 2016. France won 2-0. (Photo by Hannibal Hanschke/Reuters)

Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.