A robot named “Robovie-II”, developed by Japanese robotics research institution ATR, moves around at a grocery store during a shopping assisting experiment by utilizing the robot in an ubiquitous network technology platform in Kyoto, western Japan January 6, 2010. (Photo by Yuriko Nakao/Reuters)

Vintage wine bottles dated from 1946 lay down in the wine cellar of the Massandra winery near Yalta, 28 March 2014 (Yalta is a resort city on the north coast of the Black Sea in the Autonomous Republic of Crimea, a territory recognized by a majority of countries as part of Ukraine and incorporated by Russia as the Republic of Crimea). Massandra winery has one of the largest wine collections in the world. (Photo by Sergei Ilnitsky/EPA)

A machine engraves information on an ingot of 99.99 percent pure gold at the Krastsvetmet non-ferrous metals plant, one of the world's largest producers in the precious metals industry, in the Siberian city of Krasnoyarsk, Russia October 24, 2016. (Photo by Ilya Naymushin/Reuters)

Everyone wants to get something for nothing - whether it's a lucky upgrade that means you can turn left when you get on a plane instead or heading off into the economy seats, or even getting a few extra features thrown in for free when you buy a new car.

As some of the sharpest businesses around, no-one understands this quite as well as casinos and that's why they all have a system that they call comps. It's short for "complimentary offers" and these are special treats specially designed to reward you for your loyalty to the casino in question. They're basically bonuses.

Children look at Hares and Ducks ahead of the Turkey and dressed poultry auction at Chelford Market, northern England December 22, 2014. (Photo by Phil Noble/Reuters)

In this Thursday, February 19, 2015 photo, participants at a seminar on edible insects taste a Cricket Consomme at Le Cordon Bleu cooking school in Bangkok, Thailand. A group of chefs and food scientists at the esteemed French school's branch in Bangkok spent the week simmering, sautéing and grilling insects to extract innovative flavors they say could open a new frontier for the world of gastronomy. (Photo by Sakchai Lalit/AP Photo)

"Temptation", part of an installation from the artist-duo David Burns and Austin Young, appears among the works of 30 artists in the multimedia exhibition "The Value of Food: Sustaining a Green Planet" at the Cathedral of St. John the Divine, Wednesday, October 7, 2015, in New York. The exhibition, installed in the cathedral's seven chapels and 14 bays, explores food accessibility, sustainability and other food-related issues and runs through April 3, 2016. (Photo by Bebeto Matthews/AP Photo)

British soldiers inspect a captured German place in the Horseguards' Parade, London during World War I in November 1914, with the London Eye in the background as a reminder of just how much has changed in the last 100 years. (Photo by Peter Macdiarmid/Getty Images)