To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

A tourist walks inside the Ice Palace glacier hollow at Hintertux glacier, located at around 3250 meters above sea level, in Zillertal, Austria, 02 March, 2016. The hollow's temperature remains constant at 0 degrees Celsius, in summer and winter alike, and is also used by the University of Innsbruck for scientific research projects. (Photo by Lisi Niesner/EPA)

Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

Fans of Germany react as they watch the Euro 2016 match between France and Germany in France at a public screening of the match in Berlin, Germany, July 7, 2016. France won 2-0. (Photo by Hannibal Hanschke/Reuters)

Rosive Silgado Atencio of Columbia lies on the ground after being unable to complete a lift during the women's weightlifting 59kg competition on Day 2 of the Lima 2019 Pan American Games at Mariscal Cáceres Coliseum of Chorrillos Military School on July 28, 2019 in Lima, Peru. (Photo by Ezra Shaw/Getty Images)

Inmates perform as cheerleaders during a soccer tournament inside the San Juan de Lurigancho prison, in Lima, Peru, Thursday, May 24, 2018. Inmates of 17 prisons, including four for women, participated in the First Interprison World Cup Lima 2018, organized by the National Penitentiary Institute. (Photoby Rodrigo Abd/AP Photo)

Matachines dancers participate in a religious festival in Saltillo, Mexico, April 17, 2016. Matachines dancing is a masked dance introduced by Spanish missionaries, and has been adopted by cultures from Peru to northern Mexico. It is performed to show respect to Mother Mary or the Guadalupe Virgin, a saint, or to simply worship God. (Photo by Daniel Becerril/Reuters)