People have their photographs taken as they throw fallen leaves in autumn colours in Tokyo on November 13, 2022. (Photo by Yuichi Yamazaki/AFP Photo)

The latest ad campaign for the Israeli bookstore chain Steimatzky wonders what it would be like to take your favorite literary character to bed with you.

We're getting some feedback: “Hi, I have a question. Why is it that 90% of your posts are about women? You don't seem to acknowledge the existence of men unless they were migrants. You're seriously telling me that you can't find a few great accomplishments that MEN are making?? If this is a feminist website I think you should make that public. I've been viewing your posts since 2010 I think, since you first created avaxnews. Now I'm seriously considering blocking you guys”.



And we can reply: We like women more and for that humbly beg for your forgiveness. In general you are right. We promise to rectify the situation somehow.

An employee of the British Museum examines a silver coin dating from 900 AD which is part of the Silverdale Viking Hoard on December 14, 2011 in London, England. The hoard, which was discovered by local metal-detectorist Darren Webster in North Lancashire, comprises of 201 silver objects including arm-rings, coins, finger-rings, ingots, brooch fragments and fine wire braid. (Photo by Oli Scarff/Getty Images)

A member of the Pena de Pavao de Krishna traditional carnival group, which celebrates Indian deities, performs in Belo Horizonte, Brazil, on February 23, 2020. The group added more accelerated northern rhythms to its repertoire in a way to raise awareness of the importance of the Amazon rainforest and the worrying rates that it is burning at. (Photo by Douglas Magno/AFP Photo)

A protester shouts anti-American slogans while holding a tire to be added to a burning barricade during a protest against the government's request for an international military force, in Port-au-Prince, Haiti, Friday, October 21, 2022. (Photo by Joseph Odelyn/AP Photo)