A year ago, we at HootSuite showed just how much we love Game of Thrones with our Social Media Winter is Coming infographic. The infographic was a visual representation of the quiet battles being fought between many social networks, who were building walls and blocking access between their respective sites and apps. That graphic was a hit with the social media community, so we knew we had to take things up a notch for this season’s premiere. Enter the Game of Social Thrones video.

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

Participants arrive at the finish line during the annual Maldon Mud Race in Maldon, east England on May 7, 2017. Originating in 1973, the race involves competitors racing around a course through the River Blackwater in Essex at low tide. (Photo by Daniel Leal-Olivas/AFP Photo)

English actress Danielle Harold shot exclusively for the Sun on Sunday, May 7, 2023 in London, United Kingdom. (Photo by Olivia West/News Group Newspapers Ltd via The Sun)

Daniel Ricciardo performs alongside Michael Kneightley in an RAAF F/A-18 Hornet at RAAF Base in East Sale, Victoria, Australia on March 12th, 2014. (Photo by Andy Green/Red Bull Content Pool)

Ecuador President Daniel Noboa and his wife Lavinia Valbonesi arrive for the Presidential Inauguration of Donald Trump at the Rotunda of the U.S. Capitol in Washington, U.S. January 20, 2025. (Photo by Evelyn Hockstein/Reuters)

In this Sunday June 13, 1988 file photo West German police officers arrest an English soccer hooligan who sticks out his tongue. Rioting broke out between some 100 hooligans and the police in downtown Stuttgart, West Germany following the European Soccer Championships match between England and Ireland. England was defeated by Ireland 0-1. (Photo by Kraufmann/AP Photo/File)

English actress and model Elizabeth Hurley launches Harrods beach and children's wear at the Knightsbridge store in London, England on December 6, 2006. (Photo by Daniel Deme/WENN)