A tourist walks inside the Ice Palace glacier hollow at Hintertux glacier, located at around 3250 meters above sea level, in Zillertal, Austria, 02 March, 2016. The hollow's temperature remains constant at 0 degrees Celsius, in summer and winter alike, and is also used by the University of Innsbruck for scientific research projects. (Photo by Lisi Niesner/EPA)

To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

Fans of Germany react as they watch the Euro 2016 match between France and Germany in France at a public screening of the match in Berlin, Germany, July 7, 2016. France won 2-0. (Photo by Hannibal Hanschke/Reuters)

Visitors look at a giant puppet of a grandmother sleeping on a bed inside St George's Hall in Liverpool, northern England July 23, 2014. The grandmother is one of two giant models made for a World War I commemorative event. (Photo by Nigel Roddis/Reuters)

A woman stands next to a giant jandal on Tamarama Beach as giant sculptures are installed ahead of the “Sculpture by the Sea” exhibition in Sydney on October 19, 2016. Celebrating it's 20th anniversary, Sculpture by the Sea is the world's largest annual, free-to-the-public, outdoor sculpture exhibition. (Photo by William West/AFP Photo)