For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

Fans of Germany react as they watch the Euro 2016 match between France and Germany in France at a public screening of the match in Berlin, Germany, July 7, 2016. France won 2-0. (Photo by Hannibal Hanschke/Reuters)

An athlete pulls a 15-tonne truck during a Truck-Pull event marking the upcoming Independence Day in the Belarus capital Minsk, on July 3, 2014. The former Soviet nation celebrates its Independence Day on July 3 in memory of the end of Belarus occupation by Nazi Germany troops during the Red Army main summer offensive in 1944. (Photo by Sergei Gapon/AFP Photo)

Members of the Women's veteran movement take part in the March of Defenders of Ukraine as part of Ukraine's Independence Day celebrations, in Kyiv, Ukraine on August 24, 2020. (Photo by Gleb Garanich/Reuters)

Luna the French Bulldog is dressed in red, white, and blue during the National Independence Day Parade in Washington, DC, on July 4, 2023. (Photo by Stefani Reynolds/AFP Photo)

Filipino students performs during the parade at the 125th Philippine’s Independence Day at Dubai World Trade Centre on June 10, 2023. (Photo by Leslie Pableo for The National)

A Border Security Force (BSF) trooper performs a stunt on his motorcycle during a road show to celebrate 75 years of India's Independence, in Ahmedabad, India, August 25, 2021. (Photo by Amit Dave/Reuters)