For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

A year ago, we at HootSuite showed just how much we love Game of Thrones with our Social Media Winter is Coming infographic. The infographic was a visual representation of the quiet battles being fought between many social networks, who were building walls and blocking access between their respective sites and apps. That graphic was a hit with the social media community, so we knew we had to take things up a notch for this season’s premiere. Enter the Game of Social Thrones video.

Kim Kardashian and Kylie Jenner are striking in tight outfits in Calabasas, California, United States on June 11, 2018. (Photo by Akra/X17online.com)

American media personality Kim Kardashian seen on February 17, 2019 in Los Angeles, CA. (Photo by Hollywood To You/Star Max/GC Images)

A girl participates in a New Year calligraphy contest in Tokyo, Japan, January 5, 2017. (Photo by Kim Kyung-Hoon/Reuters)

A participant in costume uses a mobile phone at a Halloween event in Kawasaki, south of Tokyo, Japan October 29, 2017. (Photo by Kim Kyung-Hoon/Reuters)

A worker works at a plant of Hyundai Motor in Asan, South Korea, January 27, 2016. (Photo by Kim Hong-Ji/Reuters)

Kim Kardashian is seen on February 15, 2017 in New York City. (Photo by Team GT/GC Images)