Suspension artist and LUSH Cosmetics employee Alice Newstead inspects shark hooks that she had pierced into her skin during a demonstration against the shark fin trade at a LUSH Cosmetic store on August 24, 2011 in San Francisco, California.

Mike Branch helps customers shop for a Halloween masks at Fantasy Costumes on October 28, 2011 in Chicago, Illinois. The store, which had long lines at the registers at 4 AM this morning, is open around the clock through Halloween to help keep up with customer demand. Retailers nationwide are expecting record sales for Halloween merchandise this year with shoppers spending close to $7 billion dollars to celebrate the holiday. (Photo by Scott Olson/Getty Images)

Madison Sager (L), Jocelyn Sager and Susan Ihry (C) make their way through the West Acres Mall JCPenney store after 3 a.m. on November 25, 2011 in Fargo, North Dakota. The trio began shopping at 10 p.m. the night before at Walmart. (Photo by Chris Franz/Getty Images)

Kat Von D attends her first solo art show “New American Beauty” at Sephora Antara store on March 1, 2012 in Mexico City, Mexico. (Photo by Victor Chavez/Getty Images For Sephora)

A pedestrian walks by an Apple Store following an announcement that Apple has become the world's most valuable brand on May 9, 2011 in San Francisco, California. In a report released by London based Millward Brown, Apple Inc. has surpassed Google to claim the top spot in a global ranking of brand value this year with an estimated value of more than $153 billion up 84 percent from last year. (Photo by Justin Sullivan/Getty Images)

A man holds the new iPhone 4S after being one of the first customers in the Apple store in Covent Garden on October 14, 2011 in London, England. The widely anticipated new mobile phone from Apple has seen customers queue in cities around the world for hours to be amongst the first to buy the device. (Photo by Oli Scarff/Getty Images)

Nithin Rao Kumblekar, a freelance illustrator and art director based in Bangalore, India, created these illustrations for an ad campaign by Ogilvy & Mather for ‘in store’ branding for Allen Solly clothing. The idea of the project was to blend each illustration in with a model(s) / photograph to express the theme “My world, My way“.

Darlene Eddy packages up a chocolate Easter bunny that she made in her store Amazing Chocolates on March 28, 2013 in Hollywood, Florida. As Easter Sunday approaches chocolatiers are busy manufacturing many different types of delights for the holiday when Americans spend roughly $1.9 billion on Easter candy, second only to Halloween in candy consumption. Around ninety million chocolate Easter bunnies are produced each year, from white to dark chocolate, and with an unlimited varieties of styles. (Photo by Joe Raedle)